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Commercial network
Level zero
Episode 1
We began life in 1987 with the urban transformation of Barcelona for the 1992 Olympic Games. We see the city as something that is constantly evolving and adopt a responsible approach that is respectful of the environment. Josep Maria Serra, editor at Urbidermis, talks about Urbidermis, the city and our head offices at Parc de Belloch.
“Our intention is to evolve with the cities of the future and make them more liveable.”
Josep Maria Serra
Inclusive perspectives
Episode 2
We place particular emphasis on the timeless, transparent and circular nature of our products. We choose responsible materials that age well and promote policies that increase their durability. We also produce locally: 84% of our suppliers are less than 200 km from our headquarters and we produce locally in the United States, New Zealand and Australia, ensuring our Supplier Code requirements are met.
We put our trust in the best hands and machinery, always local.
We choose responsible materials that age well and promote policies that increase their durability or give them a second life.
“Our focus is on improving circularity using certified materials with multiple lives, embracing our responsibility with commitment and transparency.”
The 21st century street
Episode 3
The 21st century has brought with it changes, evolution and transformation. Cities must move forward and embrace the challenges that are to come. And we asked Claudia, Joan, Lucía and Pablo about what the city means for them and how they can rise to the challenges ahead.
Claudia Nieto
ENVIRONMENTALIST AND CSR DIRECTOR OF INTRAMUNDANA
“We must put nature back at the centre of all our decision-making, whether in terms of economics, politics, ethics or urbanism.”
Joan Roig
ARCHITECT AND CO-FOUNDER OF BATLLEIROIG
“The city of the future already exists. It is now.”
Lucía Millet
ARCHITECT AND CO-FOUNDER OF CIERTO ESTUDIO
“We talk about domesticating public space. In other words, we make it more intimate, with a more human scale, more transversal, more welcoming.”
Pablo Martínez
ARCHITECT AND CO-FOUNDER OF 300.000 KM/S
“Data is not the solution, it will help to find answers. We are the ones that will have to ask the questions.”
Renaturalizing cities
Episode 4
Belloch Forestal is Urbidermis’ tree and plant nursery. We promote appealing public spaces where citizens can live side by side with nature. Belloch Forestal adopts an innovative and responsible approach to growing trees and plants for the city.
“Trees in the city are beneficial in terms of both ecosystems and human health.”
Mateu Sans
The city as a technological artefact
Episode 5
The emergence of new technologies offers new opportunities to improve how we live together in cities. Urbidata is a platform created by Urbidermis. Data enables us to make better decisions and offer citizens new functionalities.
Data allows us to make better decisions. And also to improve relationships between citizens.
Networks generate connections.
“The future requires a more efficient and considered approach to city management. Our values make all the difference.”