Sammy

Biography

Oriol Guimerá graduated as an industrial designer from the ELISAVA School in Barcelona. He also holds a master's degree in business creation and a postgraduate degree in business management. Passionate about the arts since birth, following a lecture by Achille Castiglioni, Oriol Guimerá decided to explore a more poetic and conceptual vision. In keeping with his attraction to Italy, in 1996 he joined the Isao Hosoe studio in Milan, where he explored the relationship between humanism and design. His career began in 2002 as co-founder of the Táctica studio. It is a multidisciplinary studio focusing on products that combine and merge together, steering clear of specialisation. His collaboration extends to numerous interior design and product companies. He opened his own studio in 2008, where he moved away from product design to focus on strategic design. In line with the Design Thinking methodology, he collaborates with companies on renovation and modernisation projects.  In addition, he works with companies from very diverse fields, from industrial equipment and street furniture, to the pharmaceutical sector.The work of Oriol Guimerà has been the recipient of awards on various occasions such as: the German Design Award, the Good Design Award and the Red Dot Product Design Award. In addition, his pieces have been displayed in national and international museums and exhibitions such as: the 2005 World Expo in Aichí, Japan, or the Georges Pompidou National Museum of Modern Art in Paris, France. He has been a lecturer at the ELISAVA School of Design and director of the master's degree in sustainable design and design strategy (transport, interior and product) at the IED Barcelona. Oriol Guimerà is the author of the Sammy bollard and bicycle rack (2007). It has a multidisciplinary function owing to the empty space in the middle of the element. Know more